The most frequent users of the service were Black women between 25 and 34 years old. Holmes rail station, and 35 percent of trips taken in the Belvedere zone. Early pilot results show that close to 60 percent of all Reach trips were taken in the West Atlanta zone, a primarily residential community that includes H.E. Thirty-five percent of all Reach trips were taken in August, with the highest ridership coming on the final day of the pilot. Service data shows customers waited on average just over seven minutes for a ride after requesting one and spent an average of nine minutes traveling to their destination. “Now we can study what worked, what didn’t, and how Reach may be adopted and expanded to help complement our upcoming bus network redesign.” Evaluation is the second half of any successful service pilot,” said MARTA Interim General Manager and CEO Collie Greenwood. “The end of service is not the end of the Reach program. The app-based service used MARTA Mobility vehicles and operators and was funded in-part by a $1 million grant from the U.S. ![]() The pilot ran from March through August, providing more than 7,500 trips and serving 8,335 customers in West Atlanta (Dixie Hills, Collier Heights, and Florida Heights), Decatur, Avondale Estates, Belvedere Park, the Gillem Logistics Center, Forest Park, Morrow, and parts of Alpharetta and Roswell. ![]() The Metropolitan Atlanta Rapid Transit Authority (MARTA), in partnership with the Georgia Institute of Technology, is evaluating MARTA Reach, a six-month pilot rideshare program that connected riders to-and-from MARTA bus and rail.
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